Who’s Your College Roommate?
College is not just a stepping stone to your future career. It’s a journey of self-discovery, personal growth, and unforgettable experiences.
When the American embassy in Stockholm entrusted Tinyglobe with the task of marketing a new application to simplify applying to colleges in the US, we were determined to capture the target group’s interest through humor, dreams, and gamification.
The result was a humor-driven test on Facebook where you indicated your preferences for a potential college stay in the US. You were then randomly paired with a like-minded Facebook friend as your future roommate. From there, we channeled the target group to explore the possibilities of reality in the newly developed app.